RMIT University Snowsports Social Media and Communications Lead
Managed digital strategy and content for one of RMIT’s largest student clubs with 600+ members, driving record engagement and trip sellouts.
- Grew Instagram following by +25% from March to July 2025
- Fostered a strong audience connection with a 7.4% average engagement rate across recent RUSS instagram content.
- Led content strategy and digital promotion that helped sell out 350+ tickets across 7 trips in under 1 minute
- Created and managed a seasonal content calendar across feed posts, stories and reels to support trip launches and boost engagement
Here are some of the campaigns and community-focused content I created and promoted during my time at RUSS:
Elisha Walker 